Max Zara Sterck graduated in 2015 from ArtEZ University of the Arts at the Fashion Design department. After she gained international work experience at luxury fashion houses such as J.W.Anderson, La Perla and Alexander McQueen. She left the industry to fully focus on her own creative development and business. Recently Max Zara has presented her work digitally during London Fashion Week (selected by the British Fashion Council), showcased it in showrooms in Paris and debuted last year during Amsterdam Fashion week with a fashion show.

‘The female body in movement turned out to be my endless source and focus of inspiration. This fits in seamlessly with my former professional gymnastics career and how I experience the body. I want to unite the designs with the body and its flow, like a second skin, to experience freedom of movement. The way a material falls on the skin and its interaction with the body inspires me to create garments. Therefore, I always works with a life model enabling me to undertake a three-dimensional research and highlight the movement and wearability of the designs. Rather than following trends, the designs follow the body.’

I started my own brand because it allowed me to express my authentic vision without the constraints of working to a predetermined brief.

EMBODY YOUR EXPRESSION